ResourcesBuyer-question checklist
Printable guide · About 15 minutes

Ask the questions your buyers would ask.

Use ten prompts to capture how assistants describe your business today. Repeat them later using the same wording to see what changed.

How it works
01 / Prepare

Make each question real.

01Replace the brackets

Use your real service, buyer type, city and competitor names.

02Open a fresh chat

Ask each question in ChatGPT, Gemini and Claude without leading the answer.

03Capture the answer

Note whether you were named, who else was named and any wrong fact.

04Repeat later

Ask again on another day, then after you improve the public facts.

02 / The prompts

Ten questions, four kinds of buyer intent.

The exact wording matters. Keep it unchanged between rounds so the comparison is useful.

Discovery

  1. 01

    Who is the best [your service] for [your customer type] in [your city]?

  2. 02

    Which [your service] companies would you recommend for a small business?

  3. 03

    What should I look for when hiring a [your service] provider?

  4. 04

    How much does [your service] usually cost?

Comparison

  1. 05

    Compare [your name] with [competitor A] and [competitor B].

  2. 06

    Is [your name] a good choice for [your customer type]?

Verification

  1. 07

    What does [your name] do?

  2. 08

    Where is [your name] based and how do I contact them?

  3. 09

    What do customers say about [your name]?

Fit

  1. 10

    What problems does [your product] solve, and for whom?

03 / Capture

Write down more than a yes or no.

QuestionWhich prompt did you use?
Assistant + dateWhere and when did you ask it?
Mention + positionWere you named? In what order?
AccuracyWhich facts were right or wrong?

AI answers vary by wording, account, location and time. Keep this as a small observed sample, not a guaranteed ranking.

Every day AI skips you, a competitor gets named.

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